Passionate Brands - Passionate Brands

We put brands on shelves

We help brands overcome barriers, connect with retailers, and win their space in the market.

Jacinda has been highly professional and quick to generate sales for us.

Ajay.Gaikwad

Helping You Navigate Retail’s Toughest Hurdles

Confusing Retail Requirements

Navigating contracts, compliance, and buyer expectations can feel like a maze. We simplify the process so you can move forward with confidence.

Fierce Competition

Established brands dominate shelf space, making it tough for newcomers to stand out. We help you sharpen your positioning and carve out your place in the market.

Complete Solutions

Getting a buyer to respond can be tough, but we’re persistent and passionate about your brand. With the right strategies and ongoing support, we turn conversations into listings that last.

The Passionate Advantage

Open the right doors

I connect your brand with the right buyers and pitch on your behalf, so you can move forward with confidence.

Support growth

I work directly with retailers to build strong partnerships and drive brand growth with tailored in-store support.

Build a market-ready strategy

I design strategies that meet retailer needs and position your brand for growth.

Understand Your Brand

I help clarify your story, goals, and positioning to strengthen your market presence.

How We Help Brands Grow

Go-to-Market Planning

Step-by-step strategies to successfully approach and win over retailers, not just to get your brand on the shelf, but to make sure it stays there.

Brand Strategy Consulting

Sharpen your positioning to attract the right buyers and stand out in a competitive market.

Retail Readiness Coaching

Expert guidance on packaging, pricing, and presentation to ensure your brand is truly shelf-ready.

Ongoing Brand Support

A continuous partnership to strengthen your presence and drive sustainable growth, from line extensions to new market penetration.

Strategic Partnerships

We align your brand with the right partners, from compliance experts to demo teams, distributors, and retailers. Success comes from knowing the marketplace and building the relationships that drive long-term growth.

Jacinda made us feel extremely confident & excited about taking the leap with Simplify Foods into a new market.

Shreyas Raghav

Simplify Foods (India)

We believe in transparency. Here are some answers to common questions.

How does the brand management and business development process work?

We start with market readiness guidance, build a tailored go-to-market strategy, and then work hands-on through business development and sales to secure retail traction and distributor partnerships.

How long after making a commitment to work together can we start seeing some sales results?

Once market readiness has been established (including pricing, packaging, compliance, and sales materials), most brands begin seeing early retail traction and distribution opportunities within the first few months. Full-scale results often build over time as listings are secured, sell-through grows, and promotional cycles take effect, but you can typically expect meaningful progress to begin within the first 3–6 months of active business development.

Do you work with startups, established businesses, or both?

Startups are our specialty, but we also support established and international vendors looking to enter or expand in Canada.

What makes Passionate Brand Management different from other consultancies?

We are a boutique, bilingual brand management and business development company that focuses on quality Canadian and international brands, offering a personalized, honest, and innovative approach that larger firms can’t match.

Founder

Jacinda Simpson

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